Research & Reporting


Araştırma ve Raporlama

Political Research:

Political research is one of the most important and fundamental activities that must be done and handled before the election process is started. Political research will help you focusing correctly on the different dimensions of the election, allowing you to see how you are assessed before the election process. The most appropriate election campaign can only be prepared after accurate and in-depth research, which has become an indispensable part of the political process.

Within this framework, the main types of political research are:

  • Public opinion surveys
  • Candidate research
  • Political identity research
  • Local government research

Social Research:

Social research can be defined as systematic and objective analysis of events in the society and recording of controlled observations. Social research tries to answer or solve problems.

Social Research is carried out by following a systematic action plan that includes qualitative and quantitative observation methods:

  • Qualitative methods are based on direct communication, observation, text analysis. The results of this method focused on being more accurate rather than generalizing the whole population.
  • Quantitative methods use statistical analysis techniques to evaluate the data collected through the survey.

 Market Research:

 Market research is any technique used to better understand a company’s target market. Effective research identifies customer needs, driving forces, fears and frustrations. Businesses use this information to design better products, improve the user experience, and create a marketing message that attracts quality referrals and increases conversion rates. Without research, it is impossible to understand your users. Of course, you may have a general idea of who they are and what they need, but if you want to earn your loyalty you have to dig deep.

There are four research techniques commonly used in market research:

  1. Survey
  2. Interview
  3. Focus groups
  4. Observation